It’s been a while… I’m now back with more insights

It’s been a while since I last blogged, at least a month I reckon, as I plunged back into the working world. It’s frightening how quickly time flies. I realise I haven’t been in full time employment since Sep 2015, so it’s been like 1 1/2 years! But this 1 1/2 years have made me kind…

Viral Marketing: How Elon Musk did it

We all know Elon Musk founded Tesla and SpaceX, but do you know that he also cofounded Paypal? Paypal, the fintech pioneer with over $10 billion in revenue and over 190 million customers, would not have been where it is today without viral marketing. Here’s what I learnt from Elon Musk: 1. Leverage the virality of…

5 books to read and become a better Growth hacker

To be honest, my slight Attention Deficiency Syndrome (ADS) (my suspicions) prevents me from finishing any book that I start. However, here are the books that I can’t put down once I got started. They are mainly about consumer psychology and how to hack your way to a “yes” from your customers. Tipping point By…

Videos on Growth hacking

Seeing is believing 🙂 Here are my favorite videos on growth hacking: Neil Patel at the Pioneer festival Growth Hacking: Data and Product Driven Marketing – David Arnoux 3 Growth Hacks: The Secrets to Driving Massive user Growth. Josh Elman, Greylock Like what you are reading? Subscribe here for a weekly newsletter for updates and…