This blog post contains the most comprehensive list of hacks I have ever seen. Try one hack a day and by the end of 20 days, you should see some significant improvements to your sites. Personally, I like the Fake it, Integration, Landing page and double sided hacks as I have personally tried and advocated them. Neil Patel, in his videos, also share about these effective hacks.
In this blogpost, the author, Ben Davis, shared about the famous hacks that made some of the most admirable tech companies what they are today — facebook, airbnb, instagram, dropbox etc.
Davis also shared about the growth hacking process as follows and I also added some thoughts of my own:
1. Set your KPIs. –> use the SMART framework so that it is measurable. Growth hacking requires not just creativity but also having a measurable approach.
2. Develop personas and your message. What is it that your customers need help with? Are they time poor but need more traffic (in the case of Airbnb hack)?. This isn’t pie in the sky, it should be task-oriented customer insight.
–> Before this, it is essential to think through and examine the customer buying funnel. How do they discover your product, what makes they buy after evaluating the various options provided by your competitors, what makes they decide to buy your product and how do you make they repeat the purchase? Without this at the back of your mind guiding your choices for growth hacking, it is hard to become efficient.
3. Generate ideas. There are many methods for this, from brainstorms to surveys, UX audits to question exercises.
–> If possible, talk to your clients and learn how to repeat that successful sale or purchase process.
4. Put the ideas in a backlog. Score them all. Prioritise the ‘impactful and easy to do’. Work on the ‘impactful and not easy to do’. Fit the ‘not impactful and easy to do’ in between sprints. Make a list of the ‘not impactful and not easy to do’, to remind yourself never to do them.
5. Create a pipeline. Don’t work on more than three things in a week. or you will lose focus.
–> I agree 100% with this. It’s about impact, not about doing everything that are said to work.
6. Produce experiment documents. Changes must be designed as experiments, because you need to know they work. Form hypotheses and methods of production, bet on outcome and be public with your predictions (and comfortable with being wrong).
Take risks – limited traffic means not everything can be an experiment, so don’t waste an experiment – if something seems obvious just do it.
8. Measure and document learning.
9. The growth meeting. Share what you have learned and decide what you’ll work on next.
I like this one as the author, Stephen, shared many actionable sources and organised them by different types. He also has his own growth hacking site, http://growthhackingdigest.com/, that you can subscribe to.
4. B2B Lead generation strategies
The site provides other useful tips for startups to grow quickly and I like that this post is especially useful for B2B companies. The usual growth hacking sites would just dump a list of growth hacking tips and leave it for you to explore but ultimately, B2B and B2C strategies are very different.